The Beginnings and a Shared Vision
- Andres G.
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- January, 2025
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- Views 123
The Mission of Connecting Two Regions of the World
HOLI was born with a clear purpose: to bridge the commercial gap between Latin America and the Middle East, with the mission of building trade pathways that revolutionize the way business is conducted between these two great regions.
For the first time in Middle Eastern history, HOLI opened a store specializing in Latin American products from various countries, located in Dubai, United Arab Emirates. This milestone marked the beginning of a new commercial era.
The milestone of being the first company in the Middle East to introduce Colombian products and a significant portion of Mexican products to the local market marked the beginning of HOLI SuperMarkets. Under this premise, it successfully positioned itself in the market, driving the creation of a more ambitious business model. HOLI evolved from being a simple supermarket to becoming a business conglomerate under the name HOLI || MIDDLE EAST.
This conglomerate includes various business divisions that encompass the establishment of territorial companies in Latin America to ensure supply and orchestrate exports to the Middle East, eliminating intermediaries and granting us control over the initial stages of these trade routes, with the final destination being the entire Middle Eastern market
In the United Arab Emirates, our companies guarantee the importation and commercialization of products in the local market, always avoiding intermediaries and reaching the end consumer directly. Meanwhile, HOLI SuperMarkets, through its physical and online stores, ensures nationwide coverage across the United Arab Emirates
WE ARE A CONGLOMERATE THAT SELLS MORE THAN JUST NOSTALGIC PRODUCTS IN THE MIDDLE EAST
Now and Future
In five years, when the expansion is complete, we will own 15 companies across different Latin American countries and in the six countries that make up the Persian Gulf. We will be the first to control the trade routes connecting these two major regions.
We will have 100% control of trade without intermediaries, ensuring a direct flow from the factory or producer to the doorstep of the Emirati consumer. This entire supply chain will be fully under our control, guaranteeing efficiency, quality, and optimal costs.
The day the Middle East decides to expand its trade with Latin America, we will be the only company capable of taking them, in one single move, to 15 Latin American countries without intermediaries.
FLORENTINE
Florentine reminds us that we are more than just a corporate company. The owners and founding partners of HOLI || MIDDLE EAST have lived and breathed the uncertainty of entrepreneurship as Latinos in the Middle East. This journey inspired the creation of a non-profit community center that supports, advises, and spreads positivity among Latino entrepreneurs looking to start their businesses in Dubai, United Arab Emirates.
Florentine is a physical space dedicated to giving without expecting anything in return, contributing a lasting legacy to the Latin community.
ARAJO AMIGO !!!
Arajoo Amigoo is the newest division of HOLI || MIDDLE EAST, created to address a key challenge: the Latin community in the Middle East is not large enough to sustain 100 HOLI stores in a single city.
Arajoo Amigoo is the newest division of HOLI || MIDDLE EAST, created to To expand our presence without limitations, Arajoo Amigoo was born as a strategic alliance with HOLI SuperMarkets, introducing a Latin fast-food concept inside its stores. Thanks to our business infrastructure and full control over the export and import process, we can deliver authentic food, prepared by Latin hands in Latin America, to Dubai in just 3 days.
This model allows us to offer Latin food at the lowest market price, with reduced costs due to large-scale and recurring shipments. Arajoo Amigoo is designed to be accessible to everyone, optimizing operational costs and opening new opportunities for limitless growth for HOLI SuperMarkets, which continue to specialize in nostalgic products.
With Arajoo Amigoo, we are not only bringing authentic flavors but also creating a sustainable expansion model that allows us to bring the essence of Latin America to the Middle East like never before.
